क्या है Tata Sky का ऑफर
टेलिकॉमटॉक की रिपोर्ट के मुताबिक, ऑफर के तहत जो ग्राहक टाटा स्काई का 1 साल या उससे ज्यादा दिन का सब्सक्रिप्शन लेते हैं, उन्हें 2 महीने की सर्विस का पेमेंट कैशबैक के रूप में दे दिया जाएगा। इस ऑफर का लाभ एक यूजर सिर्फ एक बार ही ले सकता है। यह ऑफर केवल सिटी बैंक के ग्राहकों के लिए है, शेष बैंक के ग्राहकों के लिए 1 साल में 1 महीना फ्री रहेगा।
कैसे मिलेगी फ्री सर्विस
फ्री सर्विस पाने के लिए ग्राहकों को 1 साल या उससे ज्यादा का रिचार्ज टाटा स्काई मोबाइल ऐप या वेबसाइट के जरिए करना होगा। यह कैशबैक कस्टमर अकाउंट में 7 दिन के भीतर क्रेडिट कर दिया जाएगा। ज्यादा जानकारी के लिए ग्राहक 9283692836 मोबाइल नंबर पर मिस कॉल कर सकते हैं।
ग्राहकों का मासिक बिल कम करने के लिए TATA SKY ने यह फैसला लिया
टाटा स्काई ने 15 जून से 70 लाख उपभोक्ताओं के चैनल व पैक में कटौती करने का फैसला किया है। इसके जरिए कंपनी उन उपभोक्ताओं को बनाए रखना चाहती है जिनका महीने का बिल 350 रुपये या उससे कम है। इन उपभोक्ताओं का कहना था कि वे इस खर्च को वहन करने की स्थिति में नहीं हैं। ऐसे में कंपनी ने मासिक बिल में कमी करने का फैसला किया है। उनके कुछ पैक और चैनल हटा दिए जाएंगे।
1MN subscribers where added during the initial phase of the lockdown because being restricted at home everyone’s only source of entertainment and timepass was watching television.
But as the time period of the lockdown kept getting extended, it severely affected the economy and people’s income. People started having less and less money ‘in-hand’ for discretionary spends such as cable or DTH bills. In this same time period people also moved away from TV because there was no new original content on television to watch. The viewership depleted as a result. All of this resulted in about 1.5mn subscribers of Tata Sky going inactive. We realised that our lower-end customers were suffering the most because of less income and were giving up on watching television in order to save money. And this is what we wanted to change. We decided to further optimize their DTH bills by modifying their packs and giving them offers so that they don’t have to compromise on their biggest source of entertainment, that is watching TV.
This exercise has proven to be quite beneficial and we have now started to recover our losses.
टाटा स्काई का आधिकारिक बयान
Please find below the details of how things transpired during this lockdown period -1MN subscribers where added during the initial phase of the lockdown because being restricted at home everyone’s only source of entertainment and timepass was watching television.
But as the time period of the lockdown kept getting extended, it severely affected the economy and people’s income. People started having less and less money ‘in-hand’ for discretionary spends such as cable or DTH bills. In this same time period people also moved away from TV because there was no new original content on television to watch. The viewership depleted as a result. All of this resulted in about 1.5mn subscribers of Tata Sky going inactive. We realised that our lower-end customers were suffering the most because of less income and were giving up on watching television in order to save money. And this is what we wanted to change. We decided to further optimize their DTH bills by modifying their packs and giving them offers so that they don’t have to compromise on their biggest source of entertainment, that is watching TV.
This exercise has proven to be quite beneficial and we have now started to recover our losses.
